2. LINK Method: New Business Model

Learning objectives

By the end of this session, you will be able to:

  • recall the New Business Model (NBM) principles
  • evaluate your business in terms of inclusiveness

Topic: LINK Methodology: the New Business Model principles

LINK Methodology aims to promote the engagement of smallholder producers with markets. This method guides a multi-stakeholder process of shaping or upgrading inclusive trading relationships with the potential to create a win-win situation for all actors involved. Four key tools are used to kick off, implement and conclude a participatory innovation process in the iterative manner of a design-test-check-act cycle. The NBM principles represent a set of signposts to help evaluate current business practices in terms of their inclusiveness and to deliver practical ideas on how to enhance a business’s inclusiveness.


Task 3:

Give your own definition of a business model.

Task 4:

Identify the activities related to inclusiveness at Novos Horizontes after reading Chapter B8 from ‘Is inclusive business for you?

Task 5:

Identify activities related to inclusiveness based on the NBM principles that you already do in your business operations.

Task 5:

Identify activities related to inclusiveness based on NBM principles that you might pursue in the future.


Materials: