LINK Methodology aims to promote the engagement of smallholder producers with markets by guiding a multi-stakeholder process of shaping or upgrading inclusive trading relationships with the potential to create a win-win situation for all actors involved.
LINK can help your organisation facilitate a systematic learning process between actors from a selected value chain, and discover new opportunities for innovation, based on the application of a participatory toolkit, with four main tools:
- The value chain map:
used to understand the macro context of markets and businesses which link rural producers with buyers.
- The business model canvas:
used to understand in more detail each business which links rural producers with buyers.
- The New Business Model principles:
used to determine whether each business which links rural producers with buyers is truly inclusive.
- The prototype cycle:
used to continuously improve the inclusivity of every business which links rural producers with buyers.
Related blog post: LINK Methodology Version 2.0