The intervention was initiated with 50 farmers in 2001 and has presently reached 350 farmers. The annual production has increased from 50 metric tons to over 300 metric tons of fruits. Farmers have witnessed an increase in income due to improved efficiency in the chain. Farm-gate price has increased by 67% (from USD 0.13/kg to USD 0.22/kg). Reductions in the number of actors involved in the chain have allowed farmers to receive 55% of the final retail price (compared to 27% in the generic chain).
Price transmission along the fruit and vegetable value chain
Table 1 compares the price transmission in the fruit and vegetable value chain and the passion fruit chain under Cargill’s model and under the generic chain.