The intervention has reached a total of 13 million households all over India. Even the smallest producer, producing only 2 litres a day, can benefit from the programme. Farmers receive 80% of the retail price through up-front payments when the milk is sold and subsequent distribution of profits as corporate members, i.e.: for every INR 1 sold (USD 0.022), INR 0.80 (USD 0.017) goes to the farmer and INR 0.20 (USD 0.0043) towards the cooperative’s administrative costs. There has been substantial social impact with cooperative members succeeding in demanding services like roads, schools, health centers in their communities, by acting together as a society.The Amul dairy cooperatives have given women some measure of economic independence, empowering them to participate more actively in household decision-making. Women in rural India are traditionally responsible for 60 to 80% of the dairy-related activities, and usually the owners of cows and buffaloes. Discussions with project beneficiaries revealed that women are involved mainly in the primary production stage of the chain, while men usually dominate other stages of the chain, such as marketing and processing. Figures show that numbers of female cooperative members have increased from 0.22 million in 1981 to 3.7 million in 2008.