Elijah Kang’ara, Star Café Ltd
Elijah Kang’ara, general manager of Star Café Ltd, talked to us about his company’s experiences in working with smallholders. In this interview he shares some of the advantages and bottlenecks, and he also gives his point of view on subsidized interventions.
“We realized that we needed to directly work with farmers in 2008, when Star Café was rebranded, and all sub-brands were to be under Star Café. Star Café Premium, Star Café Gold, Star Café World Mountain. We were launching new high premium brands. And the only way to guarantee the quality was to work directly with farmers.″