9. LINK Method: Business Model Canvas
By the end of the session, you will be able to:
- By the end of this session you will be able to apply the business model canvas tool (LINK Methodology, Tool 2)
Topic: LINK Methodology: Business Model Canvas
Objectives of using the tool:
- assess how a key business in the value chain functions
- develop a shared language to describe and assess a business model
- create a baseline for the development of innovations in the business model.
Structure of the tool:
- customer segments
- value proposition
- customer relations
- income streams
- cost structure
- key resources
- key activities
- key partners.
- Who are my key customers and how do I connect to them?
- What value will I offer my customers?
- How can I create and deliver that value?
- What does it cost, and what can I earn?
- How does my organisation or business function?
- Is the existing business model viable?
- What change(s) could improve the overall performance of my organisation?
- What are the strengths and weaknesses of the existing business model?
- What external influences impact positively and negatively on the business model?
- Is the buyer’s business model open to the inclusion of small-scale producers as providers?
- Does the buyer’s business model contain a double facing value proposition (i.e. both towards their customers and towards their providers)?
- Does the producer organisation’s current model make it attractive as a business partner for a formal buyer?
Select one of the companies visited to use the tool together with the facilitator.