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9. LINK Method: Business Model Canvas

Learning objectives

By the end of the session, you will be able to:

  • By the end of this session you will be able to apply the business model canvas tool (LINK Methodology, Tool 2)

Topic: LINK Methodology: Business Model Canvas


Objectives of using the tool:

  • assess how a key business in the value chain functions
  • develop a shared language to describe and assess a business model
  • create a baseline for the development of innovations in the business model.


Structure of the tool:

  • customer segments
  • value proposition
  • channels
  • customer relations
  • income streams
  • cost structure
  • key resources
  • key activities
  • key partners.

Key questions:

  • Who are my key customers and how do I connect to them?
  • What value will I offer my customers?
  • How can I create and deliver that value?
  • What does it cost, and what can I earn?
  • How does my organisation or business function?
  • Is the existing business model viable?
  • What change(s) could improve the overall performance of my organisation?
  • What are the strengths and weaknesses of the existing business model?
  • What external influences impact positively and negatively on the business model?
  • Is the buyer’s business model open to the inclusion of small-scale producers as providers?
  • Does the buyer’s business model contain a double facing value proposition (i.e. both towards their customers and towards their providers)?
  • Does the producer organisation’s current model make it attractive as a business partner for a formal buyer?


Select one of the companies visited to use the tool together with the facilitator.