7. Group study of company Visited

Learning objectives

By the end of the session, you will be able to:

  • identify key issues and lessons learnt from the visit
  • use the newly-acquired tools
  • perform a structured evaluation of the company visited


Group Assignment:

Follow the key structure of the business plan:

  • mission
  • vision
  • introduction to company (brief history, size and products or services)
  • industry analysis
  • marketing mix and strategy
  • operations
  • financials
  • inclusiveness