The 4Ps of Inclusive Business: perseverance, partnerships, pilots & passion

The attached paper ’4Ps of Inclusive Business’ from the Business Innovation Facility breaks into two themes with ten findings.

 

Theme 1: Companies investing in inclusive business need the right business model, but this takes time and innovation 

1) Inclusive business requires more innovation and perseverance than may be expected, and more than may be needed in ‘conventional’ business

2) Getting the right business model is like putting pieces of a jigsaw together and may need multiple pilots

3) Partnerships are often critical and need to be well managed

4) The inclusive business journey is long and can take unexpected ‘zigzag’ directions

Theme 2: Commercial and social returns are small and variable, but are emerging and expected to grow significantly over the next five years

5) Commercial results are emerging, but early stage

6) The strategic reasons for investing in inclusive business appear strong

7) The reach to people at the base of the pyramid is likely to grow from under 100,000 to some millions over the next few years

8) People reached at the BoP are underserved by existing markets and generally live on around $2 or less per person per day

9) The benefits to people at the BoP should not be underestimated

10) An inclusive business can also catalyse wider market change

 

Please have look: BIF_4Ps_report_final_web or visit The Practioners Hub: http://businessinnovationfacility.org/