Read full case study – IFAD case. The goal of PCCDP was to contribute to reducing the poverty of rural families and to promote dialogue and feedback on public policies, by developing skills in business management, boosting revenues and strengthening of markets. The specific objectives were to help: a) strengthen the markets for goods and non-financial services, and enable beneficiaries to exercise their citizenship rights and the role of local actors; b) strengthen rural financial services markets; and c) manage the project efficiently and effectively.