Case studies
Case study Kenya, flowers
Read full case study – Sustainable Food lab case. In this project to bring Kenyan smallholder flowers into the supermarkets of the UK and US, two ethical agents intervened at multiple levels of the chain, creating new market opportunities, building capacity of the Kenyan SME aggregator/supplier, negotiating the terms of supply, and enabling some flexibility at the retailer end. The agents also contributed to the development of a more smallholder-friendly environmental standard.